Writing doesn’t come naturally to everybody. But if you can talk you can write. You may need to practice and refine your writing but it is a skill that you can learn.
One trick I use to create focused articles is an acronym KFC.
KFC stands for KNOW – FEEL - CALL TO ACTION
Before I start I write down what I want people to KNOW after reading an article.
What I want them to Feel as they read the article.
And what I want them to do after reading the article. This is called a Call For Action. In case you’ve never heard of call to action, this is simply offering a next step for the reader. This could be visit this page or buy this product.
In the case of this blog post, I wanted you to know about the KFC acronym, feel a little better about writing and read a longer article on my blog.
Tomorrow, I’ll show you how I sketch out longer article ideas and talk about the writing process in more detail. Make sure you pop back for that.
P.S. The KFC acronym comes from a brilliant and easy to read book by Andy Maslen called Write To Sell.