Tip: Giving Articles Focus

Tip: Giving Articles Focus

Writing doesn’t come naturally to everybody. But if you can talk you can write. You may need to practice and refine your writing but it is a skill that you can learn.

One trick I use to create focused articles is an acronym KFC.

KFC stands for KNOW –  FEEL  –  CALL TO ACTION

Before I start I write down what I want people to KNOW after reading an article.

What I want them to Feel as they read the article.

And what I want them to do after reading the article. This is called a Call For Action. In case you’ve never heard of call to action, this is simply offering a next step for the reader. This could be visit this page or buy this product.

In the case of this blog post, I wanted you to know about the KFC acronym, feel a little better about writing and read a longer article on my blog.

Tomorrow, I’ll show you how I sketch out longer article ideas and talk about the writing process in more detail. Make sure you pop back for that.

Why not take a look at other articles on the blog or find out more about Rob Wilson.co?


P.S. The KFC acronym comes from a brilliant and easy to read book by Andy Maslen called Write To Sell.

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