Expert Gap 2 – Stuck in the Middle
Someone in this Expert Gap knows more about how to promote their business. They have a good list of potential customers and a system to move them towards being a customer.
BUT they are stuck in this middle section.
It seems to take too much time to gain a client. They long to be delivering their service to a client. The effort of gaining customers just seems to take up more than its fair share of their time.
The symptoms of this are:
- Too much time and effort in finding and converting prospects to clients
- Reluctance to finding more potential clients
- Dislike of following up with potential clients
- Poor following up with potential clients
- Finding customers is competing with delivery of your service
- Efforts to find customers cycle – you do some, you stop for weeks, you start again, you stop and so on.
