Journey From Stranger To Customer

Every customer or client has to go on a journey with your business from a stranger to customer. While the detail in every business is different the steps are remarkably similar.

Understanding this journey will help you understand how to market and sell your products or services. At each stage of the journey the individual needs different things from you or your business. Get it wrong and you risk losing business.

Have you ever suggested a meeting to a potential customer and felt them back away and resist. This is probably because they are still at the prospect stage and require more information. They are not ready to explore working with you and you have more to do.

The graphic and video below give you an overview of the journey, its stages and what you need to do. This concept forms the foundation of our Lift Off Program where we help you build marketing and sales processes that deliver new business.

What Next?
Now return to Free Stuff or Take the Expert Gap Questionnaire to find out how your marketing and promotion fairs.