Get your Core Marketing message right. It is a fact that confused people do nothing. Confused businesses sell the wrong products. Without a quick simple way of explaining your business you will become instantly forgettable. Your Core Marketing Message is at the heart of all your marketing. It describes the essence of what your business [...]
Writing doesn’t come naturally to everybody. But if you can talk you can write. You may need to practice and refine your writing but it is a skill that you can learn. One trick I use to create focused articles is an acronym KFC. KFC stands for KNOW – FEEL - CALL TO ACTION Before [...]
At business networking meetings do you get too excited and try to thrust your product or service at a potential client far too soon? You’re passionate about your product or service. You’re excited to tell others how it works or what it does. It’s hardly surprising that you sometimes jump the gun and try selling too [...]
Running a business without knowing what is happening is like driving blind fold. Possible but very risky. Our clients get access to their numbers in a unique way via a Digital Dashboard. The image on the left shows part of an example dashboard. My making the processes and steps to gaining clients more visible it [...]
If your inboxes is like my inbox it is stuffed full of e-mails. Most websites attempt to collect potential clients details by offering a newsletter. You’ve seen them, little boxes asking for your e-mail address and lamely offering a newsletter.
There is a better way using questionnaires as a way to capture prospect details and deliver great value to them. Find Out More.
Have you looked at your e-mail open rates recently? Your open rate is the percentage of people who actually opened your e-mail. You will probably seeing open rates between one and 10% of the people you send your campaigns to are actually opening your e-mails. BUT It gets worse.
Find out more and how to improve the situation.
There is a dirty little secret of networking that most of us suffer from. You probably have it. I know I did for a long time. More on the secret in a minute… Typical Networking When you go to a typical networking meeting, it normally goes something like this. You meet a bunch of people. You [...]
Sorry Coaching Club Only
In 2000 Bill Gates publish ‘Business @ the Speed of Thought’. One thing that really fired me up was the thought of a digital dashboard showing all the key metrics of a business. I imagined giving different dashboards with graphs and dials to the operations director, the ceo, the medical director and other team members. [...]